New tourism campaign promotes – ‘where great begins’
major new marketing initiative promoting the beauty and accessibility
of the Southern Great Barrier Reef will roll out this month in
a bid to entice more South East Queenslanders to travel to the
for Tourism, Major Events, Small Business and the Commonwealth Games
Jann Stuckey said for
the first time the Bundaberg, Gladstone and Capricorn tourism regions
had partnered in a domestic tourism campaign to collectively promote
the area as the Southern Great Barrier Reef.
Tourism and Events Queensland (TEQ)
themed Where great begins is a significant marketing campaign
promoting Queensland’s best kept secret - the Southern Great
Barrier Reef, Ms Stuckey said.
Southern Great Barrier Reef is the most accessible reef touch-point
in Queensland spanning 300 kilometres of the Queensland coast,
located a four hour drive from Brisbane.
region extends from south of Bundaberg to the Capricorn Coast north
of Rockhampton and includes the islands of Lady Elliot, Lady
Musgrave, Heron, Wilson and Great Keppel Island.
is so much that is great about this region from the people to the
produce and of course it’s the southern gateway to the world’s
great natural wonder the Great Barrier Reef.
Stuckey said the campaign was one of many initiatives supported
by the State Government through Tourism and Events Queensland (TEQ)
to support destination marketing and will assist in reaching the goal
of $30 billion in overnight visitor expenditure by 2020.
2012 the Southern Great Barrier Reef region welcomed 1.8 million
Australians which was an increase of 16 per cent compared with 2011.
campaign showcases a reef that is within reach to many South East
Queenslanders looking for a secluded holiday experience or the
opportunity to snorkel, dive and sail, Ms Stuckey said.
Despite being so close to
Brisbane, many South East Queenslanders are unaware you can literally
stay on the reef during a visit to the region wake-up and snorkel
directly off the shore.
Stuckey said ‘where great begins’ would target South East
Queenslanders with TV, print, radio online and outdoor advertisements
from now until 30 June.
tourism operators are participating in the promotion offering deals
with travel extending through until December.
CEO Mary Carroll said collective efforts over the past few years had
resulted in this amazing campaign which will make a GREAT impact in
Area Promotion and Development Ltd CEO Glenn Churchill said the
campaign provided an opportunity to promote and develop the Gladstone
Region and Banana Shire as part of the Southern Great Barrier Reef, a
region that offered world class visitor experiences.
and North Burnett Tourism General Manager Rick Matkowski said the
campaign would have a significant impact in changing consumers’
perception of the great attractions in the region.
a result, it also has the potential to increase the number of
visitors to our region to experience what the Southern Great Barrier
Reef has to offer.
more information about the ‘Where great begins’ visit
and Events Queensland – 3535 5474